THE PREPPY-TRAD (Traditional)
The new theme is about the Preppy and “trad" style, the re-discovery of the style of Ivy league and of the U.S. college with strong influence of American sports.
The core products of the theme are the shirts, polos, Chino trousers and jackets.
Strong impact are the striped shirts and polosthat give an authentic identity to the them of the line.
Colors: From the primary vivid Blue/Red/Yellow /Green to the pastels for mélange, and of course basic Beige, Khaki and Off White for chinos and trousers.
Materials: Jersey and felpamélange also colored in pastels shades, poplin in plain and stripes with both the classic two color pin-stripe and wide stripes in bright colors, gabardine for chinos, light nylon for jackets and coated cottons for constructed jackets.
Graphic: is from classic and very simple design of authentic school and sport t-shirt + vintage graphic with the Devergo Logo.
The Army and Navy “Rest"
The inspiration of the theme comes from the rest and leisure time the Marines and sailors take during a time of Peace. Active, easy going styles with a sport touch is the basis of the concept.
It is a mixing of military items like combat trouser long or cut off, with sporting baseball and basket shirts and fleece from their civilian clothes.
Materials: I will used army green herringbone twillfor the “marines" inspired garments and blue canvas for navy trousers and jackets.
Shirts are in plain poplin or gabardine with no stripes.
Heavy open end jersey and open end rough fleece for this theme, also the waffle material is present in some henleynecks with underwear style.
Colors: T-Shirts and Fleece are in basic and in sporty colors: Navy Blue, Mélange Grey, “dirty white", dark red.
For trousers and jackets classic military colors and navy blue only.
The core styling is a combination of authentic military clothes and sport clothes in typical Devergo Style.
Outdoor and Work Theme
This theme is a classic Workweartheme with more focused logo tees and checked shirts.
The look is very rough and good for the jeans trousers.
Colors: heart and natural colors mixed with blue jeans: army, mud, aviongrey, Wash: All the theme is offered stone washed and worn out, with soft touch (and non ironed look.
Graphic: simple logo, workwearquotes.
DENIM.
This season, we give emphasis presenting a collection of premium denim fabrics, masterfully washed, treaded and damaged in selected contemporary fittings.
2012 Spring & Summer Collection
DEVERGO SPRING SUMMER 2012 COLLECTION.
MAIN THEME
